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On August 1, 1950 Zippo was issued its second patent, number 2517191.The design of the Zippo lighter remains basically the same to this day, with minor improvements.Other items have been added and deleted from the Zippo line since the 1960s. He is remembered not only for inventing the Zippo lighter, but also for his generosity and kind spirit. In the fall of 2002, Zippo obtained trademark registration for the shape of the Zippo lighter.Many were primarily geared to the promotional products division including key chains, golf greenskeepers, pen-and-pencil sets and the Zip Light pocket flashlight. This was a major milestone to help protect the brand from counterfeiters.Zippo’s continued expansion in overseas markets, particularly India and China, as well as strong domestic sales led to record sales increases in 20.In 2011 the Zippo Outdoor product selection expanded to include an emergency fire starter kit and flex neck utility lighter.Supplying the military market resulted in full production for the plant and enabled Zippo to become financially strong and made it a viable company.At the end of the war in 1945, Zippo returned to selling lighters to a peacetime America and resumed producing lighters for the consumer market. Blaisdell wanted to hit the road with a car that looked like a Zippo lighter and in 1947 the was born.
Their loyalty and dedication has made Zippo one of America’s greatest and most recognizable icons.
In 2012, during its 80 anniversary year, Zippo production surpassed the landmark 500 millionth lighter.
Also in 2012, the Zippo/Case Museum was remodeled to better reflect the Zippo brand.
The Zippo timeline begins in the early 1930s, at the Bradford Country Club in Bradford, Pennsylvania. Blaisdell watched a friend struggle awkwardly to use a cumbersome, Austrian-made lighter. Blaisdell noted that the lighter worked well, even in the wind, due to the unique chimney, but the appearance and design was utilitarian and inefficient.
The lighter required the use of two hands to operate and its thin metal surface was easily dented. Blaisdell decided to reconstruct the Austrian lighter.
The result was an attractive lighter that was easily operated with one hand. He liked the sound of the word “zipper” so he formed variations on the word until he settled on “Zippo,” which he felt had a “modern” sound.